TV channel sports
brand new look

Esport3 is Televisió de Catalunya's sports channel, a 24-hour window for local and worldwide sports. The 360° brand identity for the channel's launch involved a comprehensive graphics package, custom fonts and a series of on-air and online promo spots.


A unique, energetic brand space was crafted, made for & inspired by the Catalan sports fan. 

The powerful live action ID spots conceived for the channel’s launch -featuring basketball, soccer and Formula 1 themes- were shot on site in Barcelona, with post-production taking place in New York.