INTERACTIVE ONE

Music makes the
people come together

Interactive One, a division of Radio One, is the digital solutions company for the New America. 

We were commissioned to create a modern, brand-new visual identity and style guide, as well as messaging and marketing materials to communicate iOne's spirit of diversity and “stories in color”.

The new brand identity was designed to align with iOne's sub-brands-Hello Beautiful, Global Grind and NewsOne-catering to women, men, affluents and millennials daily. 

Web design for this project integrated our dynamic Interactive One sizzle, which we produced in celebration of the brand launch. The video features the tagline envisioned for the brand: "Our stories. In color."