How to brand
New York City

NY1 is Time Warner Cable's 24-hour local news channel, where the city gets their breaking news, weather alerts, live streaming video and more. Our on-air and online spots are made by -and aimed at- real New Yorkers. Such is the case of "New York Tonight".

Start spreading the news! Our "Real New Yorker" on-air campaign featured scenes that are familiar to a true Manhattanite. 

The Rail & Road Traffic Report's on-air promo spot was nothing short of unforgettable, with its type-based, 3D aesthetics modeled after famous New York City landmarks.

The channel's animated web promo, strongly graphic as well as type-based, reflects the abundance of information and 24/7 access to the latest news and updates.