Documenting the
creation of a brand   

We partnered with Participant Media to create a cohesive brand and graphic identity for the launch of Panoramica, Univision and Pivot's compelling documentary film series, aimed at a millennial audience. 

Our biggest challenge was to develop an integrated brand strategy that resonated with both Spanish and English speaking demographics. This led us to explore a rich variety of names and logos.

The result: an iconic new name, logo and logo animation, as well as a dynamic opening graphics sequence for on-air and digital usage.