A brand's story,
before and after  



Persio (formerly Iris Mobile) is a decision-making platform for retail marketers that collects, analyzes and forecasts customer behavior to maximize lifetime value.

We were commissioned to help the company undergo a full-fledged, high-visibility rebrand.

The rebrand included renaming and repositioning, as well as a new and exciting brand and visual identity.


The brand applications even extended to a customized set of fun avatars, representing all members of the Persio team.