RIGHT MEDIA

Close attention
to brand detail

Right Media a display advertising marketplace focused on technology and solutions for advertisers and agencies- reached out to us for its rebrand. 

We were challenged to create a fresh and contemporary visual identity,
without losing any of the inherent company gravitas. 

Our client deemed important to maintain an overall sense of technology
across all visual elements, however did not want its brand to be perceived as overwhelmingly techie. 

Our solution: focus, precision and flexibility. Three key attributes behind the new branding and graphics system, which included logo, web design, iconography and collateral, as well as a sophisticated logo animation.