A brand's energy

The moment Spongecell -makers of highly-captivating, programmatic creative ads-
approached us with a need to rebrand, we knew we were in for a fun ride. 

We were commissioned to create a compelling visual identity, representative of the company and its technology. A branding bold enough to stand out amidst an increasingly crowded marketplace. 

By focusing on creating a logo and graphics system with energetic yet transformative significance, we came up with the concept of fluid dynamics and kinetic color to channel Spongecell's technology.