Starting up
a brand's identity

Startropica is a virtual think-tank and social media startup based in Miami, Florida. We were asked to develop an innovative branding system that reflected the company’s strong mix of youth, passion, new ideas and technology. 

Our solution was to create a brand identity rooted in the theme of energy and power of the people.

The logo design serves as the anchor of the graphic system, capturing 3 types of energy: technology, innovation and the sun, the latter a subtle hint at the company’s home-base weather.