Sparking innovation
in a programmatic world

The Bonfire Circle is an invite-only Yahoo event where an exclusive group of CMOs from the world's most renowned corporations convene to talk about trends and spark innovation. For two years in a row we have designed the event's visual identity, from logo and marketing collateral, to its strong online presence. 

Our biggest challenge from the get-go was to be able to visually convey what's palpable in the air when these tech-savvy, busy minds get together. Our "ring of fire" iconography -representing woven, intertwined lines of thought with the power to ignite- pretty much sums it up.