Esport3
Barcelona Sports House
VISUAL IDENTITY STATION ID VIDEO PACKAGE
Esport3 is Televisió de Catalunya's sports channel, a 24-hour window for local and worldwide sports. The 360° brand identity for the channel's launch involved a comprehensive graphics package, custom fonts, and a series of on-air and online promo spots.
A unique, energetic brand space was crafted, made for, and inspired by the Catalan sports fan.
This project won us Pro Max Gold for Best Network Rebrand in Europe.
Esport3 Network
Brand Package
The powerful live-action ID spots conceived for the channel’s launch featured basketball, soccer, and Formula 1 themes. These spots were shot on-site in Barcelona, with post-production completed in New York.
The video game-like environments were created by combining live-action and particle system effects with 3D graphics.
Formula 1
Network ID
Barcelona is home to some of Formula One's most fervent fans. We worked to embody the excitement and energy of being at one of the races.
Soccer
Network ID
Barcelona's "futbol" made Lionel Messi famous. When we had to portray this sport, we wanted to capture the tension that builds between the player and the stadium audience leading up to a penalty kick
