NY1
Branding New York City
BROADCAST CAMPAIGNS VIDEO PRODUCTION
NY1 is Time Warner Cable's 24-hour local news channel, where the city gets its breaking news, weather alerts, and more. Our on-air and online spots are made by and for real New Yorkers. We tackle each project with a local perspective, consistently embodying the distinctive New York attitude. Our aim is to establish a profound connection with the audience.
The Rail & Traffic Report
Promo Campaign
The Rail & Road Traffic Report's on-air promo spot was nothing short of unforgettable, with its type-based, 3D aesthetics modeled after famous New York City landmarks.
New York Tonight
News Show Opener
New York's iconic skyline takes center stage. The energy of the city flows through its streets and comes together in this news show opener.
Time Warner Channel
Local Sports
Show Package
TWCN Sports offers the best in local sports to 200+ viewer communities nationwide. We developed a comprehensive brand graphics package for on-air and online to elevate the channel's look. Our visuals represented local college and high school teams in football, basketball, baseball, volleyball, or lacrosse. Boldness in color and custom iconography infused energy and dynamism, ensuring a strong sense of identification among the channel's eclectic audiences.
Severe Weather Report
Promo Campaign
Snow, snow, snow! Our "Severe Weather" promo was broadcast in all upstate NY regions, allowing viewers to feel like they found themselves immersed in a huge blizzard. The piece's contemporary feel was further achieved with the organic integration of 2D typography and 3D elements.
Weather On the 1s
Promo Campaign
Our "Weather on the 1s" animated spot highlighted the channel's accuracy in bringing the latest weather summary and forecast to its viewers.
Crystal Ball
Network Campaign
Even though magic crystal balls that predict the weather don’t exist, we sure had fun creating one in 3D for our on-air weather promo spot, "Crystal Ball".
Real New Yorker
Network Campaign
Start spreading the news! Our "Real New Yorker" on-air campaign featured scenes that are familiar to a true New Yorker.
Choose Your Weather
Network Promo
"Choose Your Weather" was a promotional campaign that we created for the popular segment "Weather On the 1s". Our goal was to demonstrate how having access to accurate weather reports can help in planning your day, making early morning decisions smoother and more successful.
You Want It? We’ve Got It!
Animated Web Promo
The channel's animated web promo was intensely graphic and type-based, reflecting an abundance of information and 24/7 access to the latest news and updates.
