New York Interconnect
The future of media buying is here
BRAND LAUNCH VISUAL IDENTITY MULTIMEDIA CAMPAIGNS
New York Interconnect
The future of media buying is here
BRAND LAUNCH VISUAL IDENTITY MULTIMEDIA CAMPAIGNS
New York Interconnect is a joint venture between Altice USA, Charter Communications, and Comcast, providing TV media buying across all screens in the New York Designated Market Area (DMA) of over 20 million consumers.
We worked with our event partner, 23 Layers, to produce a sales and marketing event that served as the brand's official launch. This “Upfront”-like event was in mid-town Manhattan with over 400 industry guests. We branded the 10,000 sq ft event space from top to bottom and created Instagram-worthy installations that represented the different neighborhoods of the media market. We scripted the stage presentation, complete with video support and celebrity appearances. After the presentation, guests were treated to a private concert featuring The Fray.
The event was wildly successful and was even awarded “Best Corporate Event of the Decade” by BizBash.
Brand Videos
Video is an integral part of NYI’s marketing strategy. We produced several brand and product videos, like this “Video Media Kit,” which are posted on their website and social media platforms. The sales team also often uses these videos to open their sales presentations.
The NY Guide to Advertising
After a successful launch, we followed up with a series of digital campaigns and activations. One was “The New Yorker Guide to Advertising.” For it, We developed a “New Yorker” voice that is smart, direct, and funny with a little attitude.
2020 Meme Edition
Video Holiday Card
2020 was a challenging year for everybody. By the end of the year we were all ready for a laugh. For NYI’s annual holiday message to partners and clients, we created this video holiday card as a humorous look back.
