Creators of impactful
brand experiences

Yahoo's renowned for their experiential, thought-provoking summits, envisioned to inspire and educate audiences worldwide. At The Nation, we're proud to be an integral part behind the making of some of these events' most memorable brand identities. 

For Yahoo Finance's VIP Roundtable, the yearly event gathering top experts and influencers in finance and marketing, we designed an all-encompassing branding inspired by New York's Financial District.

The Thought Leadership Summit -set in New York's SoHo House for its Tech & Telco edition- saw us create a powerful branding system that embodied Yahoo's legacy and innovative thinking. The visual identity was designed flexible enough so that it would translate to different verticals, such as CPG and Finance.

For Idea Safari, Yahoo's C-level gathering "on the hunt for the next big idea", 3D grids and animated formations represented leadership and great minds coming together. From logo, to website design and extensive selection of event collateral, the approach towards the creation of this brand identity was nothing short of innovative.